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Promoting your business is all about gaining trust. Citations can help gain this trust and get your business seen in local SEO results. webkonsepter.no The information about your company, like your name, address and phone number must be consistent across all sites where you are mentioned. Complete citations are more valuable to Google Local Pack rankings and your visibility on the web in general. This all helps spread the word about your business, find potential new customers and make it easier for them to get to your website